7 + 5 + 2

Websites that perform

Apps that deliver

Seven years in fintech taught me to make sense of complexity.
Five years in game design taught me how to keep people engaged, one step at a time.
Advertising taught me to never settle for the obvious.

London

Case Study

Mergermarket

Users: Private equity and institutional investors, lenders, financial advisors, and legal advisors

Enter Password

TIM (Trade Ideas Market)

Trade ideas platform leveraging network effects

A global trade ideas product connecting buy-side and sell-side participants. It enables the distribution and discovery of actionable investment ideas, helping investors generate returns while allowing research providers to monetise insights.

Users: Investment bank sales teams, brokers, hedge funds, and institutional investors

Roles

-Defined and visualised North Star concepts with stakeholders to guide long-term product direction
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-Established a user research framework, creating a centralised knowledge base to inform continuous product improvements
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-Facilitated cross-functional strategy sessions, aligning product managers and engineers through clear visualisation and driving consensus on a unified roadmap

Beyond Design

On Team Culture

Working with the team at TIM led to daily mindset shifts. It was a culture grounded in openness, growth, and continuous learning—where how we worked together mattered as much as what we built.
During that time, I learned to:
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- Create safe environments where people feel comfortable to speak up
-Be open and honest with teammates
-Navigate difficult conversations through non-violent communication
-Embrace a growth mindset
-Question assumptions and think critically
-Ask—because the worst answer you’ll get is “no”
-Ask genuine, thoughtful questions
-Distill ideas and notes into clarity
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The list goes on—and I’d be happy to share more when we meet.

KYC6

KYC6 is a risk and compliance platform that streamlines Anti-Money Landering (AML) and Know Your Customer (KYC) workflows, combining data, screening, and investigative tools to support faster, more accurate decision-making.
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Users: Compliance analysts, risk officers, and onboarding teams in financial institutions or sensitive businesses

If we meet, I’d love to walk you through how I uncovered a key CMS bottleneck and transformed a 3-minute workflow into a single click—saving 360 hours of research time saved each day.

Infralogic

Infralogic is a market intelligence platform delivering data, news, and analytics on infrastructure and energy transactions, helping users identify opportunities and track market activity.

Users: Private equity investors, asset managers, infrastructure funds, and financial advisors

A strategic initiative to reduce reliance on email-based content and drive engagement through richer, on-platform experiences. This involved rethinking how content is surfaced, improving discoverability, and encouraging users to interact directly within the product rather than passively consuming updates via email. Happy to share more when we meet.